// WELCOME TO MY PORTFOLIO
Hi, I'm Jelly Santiago
> Full-Stack Developer
I build mobile apps, web-based business systems, and automation-driven workflows that help businesses operate faster, smarter, and with more structure.
I design and build CRM architecture, AI workflow systems, and intelligent business operations for modern companies — using GoHighLevel, n8n, Make, Zapier, and the full automation stack.
7,000+
Monthly Interactions
96%
SLA Compliance
38%
Backlog Reduced
// WHAT I BUILD
End-to-end automation for every layer of your business
I design and build intelligent automation systems that transform how businesses capture, nurture, and convert leads into revenue.
Lead Capture & Routing
Automated lead capture from forms, ads, and landing pages with intelligent routing to CRM pipelines.
SMS & Email Follow-Ups
Automated multi-channel follow-up sequences that nurture leads and maintain consistent communication.
CRM Pipeline Automation
Dynamic pipeline stage movement based on lead behavior, engagement, and qualification criteria.
Appointment Booking
Self-scheduling systems with automated confirmations, reminders, and no-show recovery workflows.
AI Lead Qualification
AI-powered lead scoring and qualification that prioritizes high-intent prospects automatically.
Sales Pipeline Automation
End-to-end pipeline automation from first touch to close, with real-time notifications and tracking.
Marketing Workflows
Multi-step marketing automation including drip campaigns, segmentation, and performance triggers.
Client Onboarding
Streamlined onboarding sequences with welcome emails, task assignments, and document collection.
Customer Follow-Up
Retention-focused automation that re-engages past clients and maintains long-term relationships.
// WORK EXPERIENCE
Full-Stack Developer | Mobile Systems & Automation Builder
I design and build mobile apps, web-based business systems, automation workflows, and operational platforms that help businesses run with more structure, speed, and visibility.
Full-Stack Developer | Mobile Systems & Automation Builder
Current FocusDesigning and building connected digital systems combining mobile usability, web functionality, workflow architecture, automation logic, and business operations support.
Web System & Workflow Builder
Systems DevelopmentBuilt connected web platforms and workflow systems for lead capture, CRM movement, scheduling, approvals, media-related execution, and business operations.
Mobile Systems Developer
Mobile & App DevelopmentDesigned mobile-first business systems and operating-system-style workflow environments combining planning, execution, automation, and team visibility.
Automation & CRM Systems Builder
Automation EngineeringDeveloped automation-backed systems for follow-up, lead handling, reminders, appointment flow, buyer movement, and pipeline progression.
Business Workflow Architect
Operations & Systems DesignStructured systems around how work actually moves — from inquiry and intake to approvals, revisions, dashboard monitoring, production flow, and operational tracking.
// CLIENT WORK
Real automation systems, real results
Real automation systems I designed and built for clients, delivering measurable improvements in efficiency and revenue.
Real Estate CRM Automation System
Built a full CRM system for real estate teams integrating Facebook Lead Ads, automated SMS responses, lead tagging, pipeline tracking, appointment scheduling, and follow-up sequences.
Lead-to-Booking Automation System
Designed a lead automation system that captures inquiries, sends instant SMS/email responses, books appointments automatically, and runs reminder workflows to reduce no-shows.
Operations Workflow Automation
Implemented structured task systems, KPI dashboards, and SOP frameworks supporting remote teams handling thousands of customer interactions monthly.
Multi-Channel Marketing Automation
Created integrated marketing workflows connecting landing pages, email campaigns, SMS sequences, and social media lead capture into a unified CRM pipeline.
// SYSTEM ARCHITECTURE
Workflow Architecture & Gallery
A visual showcase of the workflow logic, automation structures, system maps, and operational architecture behind the mobile apps, web systems, and business platforms I build.
Lead-to-Booking Workflow Architecture
A connected automation workflow showing webhook intake, contact search, appointment booking, open slot checking, success and failure routing, and booking confirmation logic.
Make.com & GoHighLevel Lead Routing Workflow
A Make.com automation flow connecting webhooks, Google Sheets, GoHighLevel LeadConnector, routers, contact creation, contact updates, and staged lead routing.
Multi-Channel Reply Classification Workflow
A GoHighLevel workflow that classifies replies from email, SMS, GMB, chat, Facebook, Instagram, and other channels, then updates communication type and routes follow-up logic.
Appointment Reply & Follow-Up Logic
A conditional automation flow that checks whether a contact replied, detects positive intent, routes appointment links, applies contact tags, and manages follow-up paths.
AI Video Generation & Distribution Workflow
An AI-powered workflow using an AI video strategist, structured output parsing, scenario preparation, video generation, retry logic, download handling, and distribution to YouTube, Instagram, TikTok, Twitter, and Telegram notifications.
Task Deadline & Team Assignment Workflow
A workflow that captures a Google Form lead inquiry, calculates a deadline using Code by Zapier, splits tasks into paths, assigns sales teams, and creates Trello cards with deadlines.
Asana, Xero & Google Sheets Reporting Workflow
A Make.com automation workflow that watches completed Asana tasks, connects to Xero through an API call, routes the data, iterates records, writes results to Google Sheets, uploads generated files back to Asana, and clears temporary sheet values after completion.
Gmail Attachment AI File Processing Workflow
A Make.com workflow that watches Gmail messages, detects email attachments and media, uploads files for AI analysis, generates a new file name, saves the file to Google Drive, logs the record in Google Sheets, and sends a confirmation email through Gmail.
Zapier Lead Priority & Outreach Workflow
A Zapier workflow that captures input from Youform, extracts company website data from an email address, gathers additional company information, splits leads into high-priority and low-priority paths, logs them into Google Sheets, notifies the sales team, generates outreach email drafts with AI, and creates Gmail drafts.
Asana Lead Status & Follow-Up Automation
A Zapier workflow that checks lead status changes in Asana, filters tasks by readiness or payment status, creates Google Drive folders, adds folder links as subtasks, generates quote follow-up emails with AI, and sends automated Gmail follow-ups on scheduled intervals.
Video-to-Social Content Distribution Workflow
A Zapier workflow that monitors a Google Drive folder for new MP4 videos, filters valid video files, generates transcriptions, creates social media blog post content with AI, splits the workflow into publishing paths, and posts content to Facebook Pages and LinkedIn.
// PLATFORMS & TOOLS
Tech Stack
The tools, platforms, and development systems I use to build mobile apps, web-based business systems, automation workflows, and operational platforms.
Mobile & App Systems
Web & Front-End Systems
Automation & AI
Workflow & Operations
// VERIFIED CREDENTIALS
Certifications
Verified credentials in CRM, automation, and AI workflow systems.
High-Level CRM & Automation Certification
Technical Virtual Assistants PH
March 4, 2026
Zapier No-Code Automation Certification
Technical Virtual Assistants PH
March 4, 2026
Make.com Automation Certification
Technical Virtual Assistants PH
March 4, 2026
n8n AI Automation Certification
Technical Virtual Assistants PH
March 4, 2026
Prompt Engineering Certification
Technical Virtual Assistants PH
March 4, 2026
WordPress Web Page Building Certification
Technical Virtual Assistants PH
March 4, 2026
// FEEDBACK
Trusted by founders, business owners, and teams
Trusted by founders, business owners, and teams implementing automation systems.
"Jelly demonstrated strong technical expertise in automation and CRM systems. She built workflows that streamlined our lead management and saved our team significant time."
Stephen A.
CEO, LLC
"Jelly helped automate our social media workflows and improved consistency. Our follow-ups became faster and we noticed better engagement with customers."
Miss Catherine
Clothing Store Owner
"Jelly implemented CRM automation that improved our lead management process. The systems she built helped us track prospects more effectively and close deals faster."
Anthony
Real Estate Operations Manager
"Jelly built and maintained automation workflows with great attention to detail. Her ability to map out complex processes and turn them into reliable systems is impressive."
Gary
Automation Project Supervisor
"Jelly demonstrated professionalism and dedication as an instructor. Her organized approach and communication skills translated well into her technical career."
Myrna
Academic Supervisor
"Working with Jelly made a big difference in how we manage our operations. She automated our lead reporting and follow-up process. Even while I'm sleeping, the system continues running — tracking leads, organizing reports, keeping follow-ups consistent. We've been able to move much faster than before."
Josh Clint
CEO, Crypto Trading Firm
// REAL BUSINESS IMPACT
Automation Results
How automation systems improve operations and business performance.
Faster Lead Response
Automated follow-ups ensure leads receive responses instantly without manual effort.
Accurate Sales & Reports
Automation tracks sales, leads, and activity in real time with reliable data.
24/7 System Operations
Automation workflows continue running even while business owners sleep.
Faster Business Growth
Automation removes repetitive admin tasks so teams can focus on revenue and scaling.
// AI CONCIERGE
Meet JeL.Ai — Your Intelligent Automation Assistant
JeL.Ai is a personal AI operating system built for automation work — combining mood-aware AI chat, client project management, webhook monitoring, and creative tools in one premium interface.
// GET IN TOUCH
Let's Connect
Looking for an automation specialist to streamline your business operations? I'd love to hear about your project and how I can help.
jellyjams08061992@gmail.com
Location
Philippines (Remote)
jellyjams08061992
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